![]() ![]() He regularly eschewed complexity for its own sake and designed his graphics to be memorable and effective. Vignelli stands out also because of his dedication to the simple and elegant. His unflagging commitment to the needs of the user who is creating graphic designs is legendary. Vignelli’s biggest conribution, however, was in the development of systems and processes that are still in use today. Bass’s contemporary, graphic-design giant Massimo Vignelli, did in Europe what Mr. He is, undoubtedly, the “father of American graphic design.” Massimo Vignelli The Bell System used his iconic Bell until it became AT&T, who still use his iconic blue-and-white logo today. His “swoosh” on the tail of Continental Airlines planes from 1968 until 1991 predated Nike’s by quite a bit. Anyone who’s ever bought Girl Scout cookies knows the logo that Mr. Bass’s logos last 34 years.Īnyone who’s ever bought vinyl albums will undoubtedly recognize the Geffen Records logo. Saul Bass was, as they say, “doing this long before you were born.” He was designing the opening credits for films in the 1950s, such as “Anatomy of a Murder,” “North by Northwest,” and “Vertigo.” Four decades later, he designed the opening credit sequence for “Goodfellas.” In between, he created logos for some of the most famous products in history. Today, he is in demand as much as ever and still works at the same time that he leads the Royal College of Art’s Department of Communication Art and Design. Undoubtedly, had the internet existed in 1988, Mr. Brody’s success and published a volume of his extant work in 1988, and it quickly became a bestseller. The publishing firm Thames & Hudson capitalized on Mr. Brody, therefore, created his own movement in graphic design for the press. Other media outlets saw the success of the radical changes in The Guardian and The Observer and followed suit. They hired him to redesign their “look,” and he was successful in both ventures. Two leading newspapers, The Guardian and The Observer, however, were smitten with his talent. They almost expelled him because of the stamp! The design drew from punk-rock imagery, and his instructors at the London College of Printing were not amused. ![]() In fact, he designed an off-the-wall postage stamp that showed the Queen’s visage horizontally. He was not then and is not now afraid of controversy. He was still doing largely album covers while in college, but he shifted his focus toward art direction as he progressed into his 20s. Neville Brody began his distinguished career when he was still a boy, designing album covers of all sorts for bands both famous and not. He won the AIGA gold medal in 2014 but is still a down-to-Earth fellow who loves to surf and is both humble and self-effacing in interviews. His work fills magazines, appears on album covers, and stands out on the internet. Carson’s work as both a visionary in the field and an inspiration to them, making him one of the most relevant graphic designers in the world today. Many other graphic-design professionals reference Mr. Companies that produce everything from surfboards to potato chips leverage his genius for not only their brands but also their packaging. He projects “the underdog” through rock-solid typography and on-the-ball image placement, which can be seen in his work for Ray Gun magazine and Transworld Skateboarding. He frequently asks the question, “Why not?” when designing content. He is skilled enough to discard “the rules” and create eye-popping content that flows effortlessly. Carson has led the way when it comes to editorial layouts. That sense of humor comes out in his best work, and it is his blend of quirk and talent that has led him to be a transforming figure in the world of graphic design. David Carsonĭavid Carson is a self-taught graphic-design professional with a ferocious sense of humor. This list includes a few of the best and brightest of today and yesterday. Companies compete heavily for top-tier talent, and those talented people can often name their prices. Still others make logos that become household names and icons. Others produce from-scratch designs that have terrific effects on the marketplace for a wide variety of products. Some work heavily with image-altering software, creating fantastic, multilayered scenes that incorporate all manner of artistic techniques. ![]() Graphic designers in the 21st century need to have a blend of creativity, forward thinking, and technical know-how to succeed. Throughout history since primitive people first used cave drawings as their graphics, there have been several graphic designers who have stepped outside the norm to change the way the world has viewed design and experienced life. If you’re planning to earn a degree in graphic design and embark on a design career creating great layouts, then there’s some key figures that you should know about. ![]()
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